THE CARE ATELIER

Keep the story shining

Practical care for handcrafted silver, gemstones and the details that make every piece unique.

DAILY CARE

Four rules for every piece

A few simple habits go a long way in keeping your jewellery beautiful for years to come.

01

Keep it dry

Avoid water, sweat and harsh chemicals that can dull the silver or damage stones.

02

Last on, first off

Put jewellery on after perfume, lotions and makeup—and remove it before bed.

03

Store alone

Keep each piece in a soft pouch or lined jewellery box to prevent scratches and tangling.

04

Polish softly

Use a soft, lint-free silver polishing cloth. Avoid abrasive materials.

DEEP CLEAN

Your 3-minute silver reset

A simple, safe way to refresh your silver jewellery at home.

03:00FOUR STEPS. A BRIGHTER PIECE.
  1. 01

    Prepare

    Mix a little mild detergent with warm—not boiling—water.

  2. 02

    Soak

    Leave the jewellery in the solution for 3 minutes.

  3. 03

    Brush

    Brush gently with a soft toothbrush, focusing on detailed areas.

  4. 04

    Rinse & dry

    Rinse under cold water and dry completely with a soft cloth.

BEFORE YOU PUT IT ON

A little preparation goes a long way

  • Perfume first, jewellery lastLet lotions, oils and makeup absorb before putting on your pieces.
  • Remove before waterTake jewellery off before showering, swimming or exercising.
  • Handle clasps gentlyFasten and unfasten with care to protect delicate mechanisms.

STORAGE

Store it with care

01

Keep pieces separate

Store every item in its pouch or a lined jewellery box.

02

Keep it dry and cool

Choose a cool, dry place away from direct sunlight.

03

Close and protect

Fasten clasps and keep delicate chains from tangling.

CARE BY MATERIAL

Different materials, a little different care

Oxidised silver

Avoid
Harsh chemicals, abrasive cleaners and prolonged water exposure.
Quick care
Clean with a soft cloth and mild soap only when needed.

Silver & gold

Avoid
Bleach, chlorine and harsh chemicals.
Quick care
Use mild detergent and a soft brush, then rinse and dry completely.

Gemstones

Avoid
Hot water, ultrasonic cleaners and harsh chemicals.
Quick care
Clean around the stone with a soft, dry cloth.

HANDCRAFTED CHARACTER

A handmade piece has a life of its own

Slight variations in texture, finish and detail are a natural part of handcrafted jewellery. Over time, silver may develop a soft patina—a sign of a well-loved piece, not a flaw.

MEET THE ARTISANS

PERSONAL ADVICE

Need advice for a particular piece?

Our team is here to help with personalised care advice for your EthnoPur jewellery.

EXPLORE ETHNOPUR

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